Expanded operations and headquarters in Cincinnati are on the horizon for leading beauty-care brands manufacturer 

Kao USA, Inc. will expand its footprint in Cincinnati and tap into the region's talent base to add 50 jobs.

The business need/situation:

In 1988, Tokyo-based Kao Corporation acquired the Andrew Jergens Company in Cincinnati and decided to make the Queen City its headquarters of the Americas. Since then, the company has grown and recently changed its name from Kao Brands to Kao USA, Inc. One thing, however, has remained the same: Kao's commitment to stay and grow in Cincinnati USA.

What Cincinnati offered:

  • Access to talent: Cincinnati has a large number of leading companies in the consumer-products, beauty-care and consumer-research industries, and, as a result, is considered to be the birthplace of consumer research and brand management. This provides Kao with access to some of the most talented potential employees in the world. In addition, the marketing insights that have come from Cincinnati have allowed Kao to become a creative leader within its beauty categories, launching market-transforming products like Jergens® natural glow moisturizers and Bioré® Pore Strips.
  • Tax incentives: The State of Ohio granted the company a seven-year, 45 percent state tax credit and plans to follow the first credit with a larger, 60 percent tax credit and a $50,000 training grant. 

Positive results of choosing Cincinnati:

Over the next several years, Kao will invest $21 million in two facilities - its current research, development and manufacturing facility, as well as a new Downtown Cincinnati headquarters, which will house 200 marketing, sales, market research, creative and administration employees. The company will retain a workforce of 500, which represents $50 million in annual payroll, and plans to add 50 jobs.

"Kao USA is thrilled about the move to downtown Cincinnati and to a world-class facility. This move demonstrates our ongoing commitment to the Cincinnati area and will support our efforts to retain and attract the high-end talent that we need to compete and grow." - Bill Gentner, Kao's President for Consumer Products Americas and EMEA