Cultivating the growth and success of brands
throughout the world.
Pampers®, Tide®, Jergens®,
Folgers®, Olay®, Pringles®, SunnyD® and Crest® have something in common. All were
cultivated in Cincinnati USA and have become some of the most loved
and successful consumer brands around the globe. The foundation for
their ongoing success is brand management, and that was created
here too by a young P&G executive named Neil McElroy in 1931.
McElroy went on to become P&G's president, and P&G is now
the world's largest consumer products company.
Cincinnati USA has gone on to become the consumer products and
branding capital of the world. Hundreds of brands from 200+
consumer product companies are created and cultivated in our
region, including Kao USA's Ban®, Bioré®,
Curél®, Jergens, and John Frieda®, to name a
few. In fact, in every grocery aisle in the world, you'll find a
product that was branded in Cincinnati USA. Our brands, plus two of
the nation's largest retailers (The Kroger Company and Macy's) and
a long list of FORTUNE® 500 companies with
headquarters here, can rely on our region's branding and marketing
talent to turn their brands into household names. And nowhere else
is there a higher caliber or concentration of specialized corporate
marketers, marketing and branding agencies, research and data
analytics companies, and digital strategy
Cincinnati USA is to consumer branding and marketing what
Madison Avenue is to advertising. And we leverage our BrandHUB
community's expertise to cultivate and grow brands around the
Planting the seeds for your success
If your company has an idea for the next big brand or marketing
service, or if you're interested in advancing your career, take a
closer look at what our region offers.
Our region's passionate brand experts and firms will work to
drive success into your branding and marketing programs from the
start. This kind of unique access and collaboration with top-notch
talent is not available anywhere else. Some examples of our leading
agencies and marketing firms include Landor Associates, Interbrand,
LPK, Possible Worldwide, Rockfish Interactive, dunnhumbyUSA, Burke,
Nielsen, Nielsen Catalina and Ipsos. If your company is interested in starting up in Cincinnati USA,
then you've picked one of the top 20 markets for entrepreneurship
and the "best bet for lowest business failure" according to
"Entrepreneur®" magazine. The key reason? Our
pro-business climate that welcomes startups and encourages their
Some resources that can help get your business off the ground
and running are:
- The Brandery: A seed
stage consumer marketing venture accelerator, which was ranked as
one of the top 10 programs in the U.S. The Brandery selects
up to 10 companies each year to participate in a three-month
program that helps turn great ideas into successful, brand-driven
- Cintrifuse: An initiative by the CEOs of some of our region's largest businesses. Cintrifuse serves as an incubator for startups. In addition to providing office and classroom space, funding is available as entrepreneurs refine and test their ideas and businesses. Cintrifuse has $55 million in initial corporate
- Agencies and service providers
The significant concentration of consumer products companies
makes Cincinnati USA fertile ground to start or relocate your
agency or marketing services company.
- Branding and marketing professionals
You'll find plenty of opportunities to build your personal brand
and advance your career with one of our many consumer products
companies or agencies. Unlike most areas in the country where
industry job growth is slow, Cincinnati USA has had a 16 percent
growth in employment since 2002, compared to 3.6 percent
nationally. Our region also is a great place to live and work. Many
of our agencies are located within blocks of each other in vibrant
downtown Cincinnati, and there's always something exciting
Growing your business in Cincinnati USA
If your company is interested in relocating to Cincinnati
USA, a number of our region's unique resources and advantages
work in tandem with our branding and marketing expertise to
cultivate and grow your business.
- The lowest business operating costs in the
According to the "2012 Competitive Alternative Study" by KPMG, Cincinnati USA has the lowest business operating costs of all U.S. cities with populations of 2 million or more. This means your
company will save more money in Cincinnati USA on labor, property
taxes, facilities leasing and other items than in any other large
city, including New York, Chicago or Los Angeles.
- Higher growth rates
Consumer products and brand development companies located in Cincinnati USA have a significantly higher growth rate than similar companies located in the top 25 metros. And the growth is continuing this year. (Source: Bureau of Labor)
In Cincinnati USA, you'll have access to a broad talent pool of more than 20,000 brand management and marketing professionals, as well as recent graduates from our world-class colleges and universities.
- The University of Cincinnati
The College of Design, Architecture, Art, and Planning (DAAP)
Center for Design Research is consistently ranked in the top tier
of American and international design schools. It graduates 650
students each year with degrees in arts and media, communication
and journalism, design and applied arts, information science,
marketing and statistics.
- Xavier University
Graduates 150 students each year with degrees in communication,
journalism and marketing
- Miami University
Graduates 560+ students each year with degrees in communication,
journalism, data processing, design and applied arts, marketing and
- Northern Kentucky University
Graduates 260+ students each year with degrees in communication,
journalism, design and applied arts, information science, marketing
and statistics. Bachelor of Arts and Bachelor of Fine Arts degrees
are offered in 15 degree programs. The College of Informatics is
nationally recognized and houses the Communication, Computer
Science and Business Informatics departments.
- Art Academy of Cincinnati
Founded as a museum school over a century ago, this independent
college of art and design offers four undergraduate degree
programs, including communication arts and graphic design.
- Art Institute of Cincinnati
The first school to introduce a computer graphics major in
Cincinnati, the Art Institute of Cincinnati is a charter member of
the International Council of Design Schools maintains a progressive
policy toward arts education.
- Closer to opportunities: Forty-three percent of the US
population and 44 percent of manufacturing establishments are
within 600 miles of Cincinnati USA, which can put your company
closer to customers, markets and opportunities. Our region
also is convenient for business travel. From our international
airport, it's a 90-minute flight to half of the U.S. population,
half of manufacturing establishments, and two-thirds of major U.S.
markets. Additionally, there are nonstop flights to 53
destinations, including Europe and North America.
- Fast and cost-efficient
- Supply chain outsourcing
Brochures and materials
Cincinnati USA Overview
For more information about how our region can help cultivate the
growth and success of your brand, please contact REDI Cincinnati at (513) 579-3157 or email@example.com.