Cincinnati BrandHUB: Cultivating the growth and success of brands throughout the world.

Pampers®, Tide®, Jergens®, Folgers®, Olay®, Pringles®, SunnyD® and Crest® have something in common.  All were cultivated in Cincinnati USA and have become some of the most loved and successful consumer brands around the globe. The foundation for their ongoing success is brand management, and that was created here too by a young P&G executive named Neil McElroy in 1931. McElroy went on to become P&G's president, and P&G is now the world's largest consumer products company. 

Cincinnati USA has gone on to become the consumer products and branding capital of the world. Hundreds of brands from 200+ consumer product companies are created and cultivated in our region, including Kao USA's Ban®, Bioré®, Curél®, Jergens, and John Frieda®, to name a few. In fact, in every grocery aisle in the world, you'll find a product that was branded in Cincinnati USA. Our brands, plus two of the nation's largest retailers (The Kroger Company and Macy's) and a long list of FORTUNE® 500 companies with headquarters here, can rely on our region's branding and marketing talent to turn their brands into household names. And nowhere else is there a higher caliber or concentration of specialized corporate marketers, marketing and branding agencies, research and data analytics companies, and digital strategy firms.   

Cincinnati USA is to consumer branding and marketing what Madison Avenue is to advertising. And we leverage our BrandHUB community's expertise to cultivate and grow brands around the globe. 

Planting the seeds for your success

If your company has an idea for the next big brand or marketing service, or if you're interested in advancing your career, take a closer look at what our region offers. 

  • Brands
    Our region's passionate brand experts and firms will work to drive success into your branding and marketing programs from the start. This kind of unique access and collaboration with top-notch talent is not available anywhere else. Some examples of our leading agencies and marketing firms include Landor Associates, Interbrand, LPK, Possible Worldwide, Rockfish Interactive, dunnhumbyUSA, Burke, Nielsen, Nielsen Catalina and Ipsos. If your company is interested in starting up in Cincinnati USA, then you've picked one of the top 20 markets for entrepreneurship and the "best bet for lowest business failure" according to "Entrepreneur®" magazine. The key reason? Our pro-business climate that welcomes startups and encourages their success.

    Some resources that can help get your business off the ground and running are:
    • The Brandery: A seed stage consumer marketing venture accelerator, which was ranked as one of the top 10 programs in the U.S.  The Brandery selects up to 10 companies each year to participate in a three-month program that helps turn great ideas into successful, brand-driven startups. 
    • Cintrifuse: An initiative by the CEOs of some of our region's largest businesses. Cintrifuse serves as an incubator for startups. In addition to providing office and classroom space, funding is available as entrepreneurs refine and test their ideas and businesses. Cintrifuse has $55 million in initial corporate contributions.
  • Agencies and service providers
    The significant concentration of consumer products companies makes Cincinnati USA fertile ground to start or relocate your agency or marketing services company. 
  • Branding and marketing professionals
    You'll find plenty of opportunities to build your personal brand and advance your career with one of our many consumer products companies or agencies.  Unlike most areas in the country where industry job growth is slow, Cincinnati USA has had a 16 percent growth in employment since 2002, compared to 3.6 percent nationally. Our region also is a great place to live and work. Many of our agencies are located within blocks of each other in vibrant downtown Cincinnati, and there's always something exciting happening here.

Growing your business in Cincinnati USA

If your company is interested in relocating to Cincinnati USA,  a number of our region's unique resources and advantages work in tandem with our branding and marketing expertise to cultivate and grow your business.

  • The lowest business operating costs in the nation
    According to the "2012 Competitive Alternative Study" by KPMG, Cincinnati USA has the lowest business operating costs of all U.S. cities with populations of 2 million or more. This means your company will save more money in Cincinnati USA on labor, property taxes, facilities leasing and other items than in any other large city, including New York, Chicago or Los Angeles.
  • Higher growth rates
    Consumer products and brand development companies located in Cincinnati USA have a significantly higher growth rate than similar companies located in the top 25 metros. And the growth is continuing this year. (Source: Bureau of Labor)
  • Talent
    In Cincinnati USA, you'll have access to a broad talent pool of more than 20,000 brand management and marketing professionals, as well as recent graduates from our world-class colleges and universities.
  • The University of Cincinnati 
    The College of Design, Architecture, Art, and Planning (DAAP) Center for Design Research is consistently ranked in the top tier of American and international design schools. It graduates 650 students each year with degrees in arts and media, communication and journalism, design and applied arts, information science, marketing and statistics.
  • Xavier University 
    Graduates 150 students each year with degrees in communication, journalism and marketing
  • Miami University 
    Graduates 560+ students each year with degrees in communication, journalism, data processing, design and applied arts, marketing and statistics
  • Northern Kentucky University 
    Graduates 260+ students each year with degrees in communication, journalism, design and applied arts, information science, marketing and statistics. Bachelor of Arts and Bachelor of Fine Arts degrees are offered in 15 degree programs. The College of Informatics is nationally recognized and houses the Communication, Computer Science and Business Informatics departments.
  • Art Academy of Cincinnati 
    Founded as a museum school over a century ago, this independent college of art and design offers four undergraduate degree programs, including communication arts and graphic design.
  • Art Institute of Cincinnati 
    The first school to introduce a computer graphics major in Cincinnati, the Art Institute of Cincinnati is a charter member of the International Council of Design Schools maintains a progressive policy toward arts education.
    • Closer to opportunities: Forty-three percent of the US population and 44 percent of manufacturing establishments are within 600 miles of Cincinnati USA, which can put your company closer to customers, markets and opportunities.  Our region also is convenient for business travel. From our international airport, it's a 90-minute flight to half of the U.S. population, half of manufacturing establishments, and two-thirds of major U.S. markets.  Additionally, there are nonstop flights to 53 destinations, including Europe and North America.
    • Fast and cost-efficient shipping
    • Supply chain outsourcing opportunities

Success stories

KAO Brands

Brochures and materials

Cincinnati USA Overview

For more information about how our region can help cultivate the growth and success of your brand, please contact REDI Cincinnati at (513) 579-3157 or